Sunday, March 22, 2009

How To Kill The "Party of No" Label

The Republicans have to be careful these days. They are getting slammed with this "Party Of No" label that the liberal politicians seem to be proliferating with the gleeful help of the left-leaning media in this country.

Obama is effectively using things like the Internet and the Leno show to give the appearance of transparency; albeit, just that, an appearance. His various websites are really just intentional distortions of the truth; just like some very successful used car salesman. But, even so, America has the opinion that Obama is being forthright and that's the challenge for the Republicans to overcome.

Even though Obama is probably the greatest political illusionist that this country has ever seen (beating Bill Clinton, hands down), the Republicans have to fight fire with fire. They have to be aggressive in getting their thoughts out in writing. The old days of 20 or so Republicans standing before a microphone at "2:00 o'clock" on a Washington afternoon to complain about some Obama spending plan isn't going to do it. That just helps stick the "Party of No" label to their foreheads.

The fastest and greatest overthrow of a dominant political party in America was accomplished by Newt Gingrich and his "Contract with America." That "contract" was a written document. Just like Obama's websites, it was out there for people to read and to see. It seems that the Republicans have forgotten the power of that simple Gingrich act. They really need to get back to it; and, quickly.

The first thing that they need to do is recreate the "Contract with America." This time the contract should clearly address the things they think will get this country going again. It should be in a very simple in form by, first, laying out the problem and, then, giving a succinct solution. The key is simplicity so that they don't lose audience's attention. It should be no more than 10 bullet points in total.

The "Contract" should, then, reference a website that would have more detailed information so that anyone, so inclined, has a place to conveniently go. The website should be non-specific to the GOP and more specific to America and Americans. For sure, the website should not have either GOP or Republican in its title. Certainly, a GOP logo or two on that site would be alright. Sometimes the sheer mention of a political party can be a turnoff for some on the other side of the aisle. The site could be as simple as "Americans for America dot gov."

Every single Republican has to have that contract and the website on the tips of their tongues. There should be no stupid Biden moments like the one where he couldn't remember the web address of Obama's primary website: Recovery.gov. Every time a Republican is interviewed or gets any camera or microphone time, they need to reference it. This is what the Democrats do so well. When it comes to policy and labeling their opposition, they are true automatons; one and all.

Right now, you can't listen to a single Democrat being interviewed without the word "transparency" being used with almost gagging regularity. Before that, it was the incessant use of the word "change". During the run up to the 2006 elections, the constant drumbeat by Pelosi and the Democrats was the use of "culture of corruption" whenever referring to Bush and the Republicans; and, the label seemed to stick. They are doing the very same thing, today, with the "Party of No" chorus. The key word or phrase repetition works and the Republicans should finally wise up to it.

The bottom line is that simple things work for a voting population that is too busy to understand or dig into the complete ins and outs of politics. I believe the Republicans can win again through a well-developed and straight forward plan that is kept simple for anyone to understand. And, that's just my opinion.

1 comment:

Michael J. Bernard said...

The Employee Free Choice Act should be called "The Employee Right For Intimidation" act!

http://tinyurl.com/ddjzcr

mB