We are all aware that President-elect Donald Trump is a fan of Twitter; although he may not always use it in the most positive way. Many, however, don't know that Twitter is a very troubled company.
It lacks a cohesive business strategy. It has struggled with attracting new users. Key executives have given up and have left the company like a flock of birds being released back into the wild. A signal, that internally, there are real management problems. Now the company has clearly indicated that it wants a buyer; as if issuing a cry for help to a suicide hotline. Names like Alphabet (the parent company of Google), Apple, Disney, and SalesForce.com are all supposedly involved in bidding, but nothing concrete is known about the bidding activity; or if it even still exists.
Essentially, if someone doesn't fix the problems at Twitter, the company may simply implode and "The Donald" may have to find another way of communicating his minute-by-minute, day and night, ever-changing feelings. It leaves one to wonder if he isn't a Twitter sleep walker. And, the media? They would lose one of their primary sources of negative news about our soon-to-be-President. Oh, the humanity!
References:
Fortune.com: This was supposed to be the year Twitter got its act together. Instead, it’s looking like the year Twitter throws in the towel: http://fortune.com/2016/09/23/twitter-sale-turnaround/
MarketWatch: Twitter could sell for up to $15 billion, if there’s still a buyer: http://www.marketwatch.com/story/twitter-could-sell-for-up-to-15-billion-if-theres-still-a-buyer-2016-10-11
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