John McCain is fighting a losing battle with the national media in this country. The national press has literally "set the stage" in both this country (and in the world) that has Barack Obama "front and center" with John McCain hiding in the shadows. It seems like the only way McCain can get noticed is by throwing rocks and rotten fruit at the back of Barack Obama as he "plays" to the massive audiences. This tends to make John McCain look petty and almost pathetic. The best example of this is McCain's TV ad that seems to "singularly" blame Barack Obama for high oil and gasoline prices (See Video).
People should not be surprised. This is the same thing that the media did to Hillary Clinton. Hillary responded, then, as McCain, now, by going negative on Obama. And, as we all know, Hillary's chances of being President were dashed.
I don't think John McCain can do much to get the press to focus in on him; except to avoid any more gaffes which the press seems to gleefully report on because it implies age-related questions about him. McCain should stay positive and push good and rational ideas. If he does, I think it is Barack Obama who will ultimately change the focus back to John McCain. I think it will be Barack Obama's stubbornness on the "Troop Surge" in Iraq that will cause the press to shift focus onto McCain. It will be Obama's stubbornness in "bucking" the 75% of the people, as shown in the polls, who want us to drill for our own oil. It will be his insistence on raising taxes in the midst of a possible recession that will get focus back to McCain.
The national media might be biased but they aren't totally stupid. They have proven, time and time, again, that they can turn from "falling all over themselves over someone" to being blood-thirsty sharks. Usually, this happens when they sense blood in the water and when public opinion shifts. John McCain should understand this. He was the "Obama" that the press couldn't get enough of during the 2000 Presidential campaign. Hillary was that "Obama" type of candidate when she ran for the Senate.
McCain should just be patient. You can sense that the tide might be turning on Obama. I think his time will come in both public opinion and in the media (once again) when it becomes clear that we are getting a lot of olde-tyme Democratic political hooey from Barack.